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Ikea Concept
A short, group of 3 project, any company could be chosen to do a product for. IKEA was chosen because we thought it was a bit out of the box, literally.
So the idea behind this concept is to bring fresh, healthy produce to communities from local farmers, to fit in with the recent trends at the time, involving more and more use of "healthy" food.
It would then get delivered in cardboard boxes, fully recyclable, again thinking about every possibility in which this product could 'save the planet'.
The boxes would then get delivered to the customers house or they could go pick them use from a local store, and then once back at home they would simply slide them into the shelving unit which would be bought from either an IKEA store or online.